Machines should do everything that repeats. Humans should do everything that matters.
AdNexa.ai plans, buys and runs digital media for brands and agencies, judged by the numbers. DigiConduit builds the software, integrations, automation and analytics that businesses run on. Both are built on the same rule: compute the numbers first, then let people decide.
Sri Sai Saanvi Group of Companies holds the two businesses, the contracts and the governance. It is based in Hyderabad, India.
Runs the media. Plans, buys and operates digital media for brands and agencies, with OneView inside every engagement.
Builds the technology. Software, integrations, automation, analytics and AI, for the group's products and for its own clients.
The campaign intelligence product the two companies share. Built by DigiConduit. Sold and run by AdNexa.ai.
One rule runs through both companies. The numbers are computed first, in a governed warehouse. Then the AI explains them, with a confidence score. Then a person decides. No system in the group moves money on its own.
The digital media companyRadical Clarity. Precise Delivery. Deterministic ROI.
AdNexa.ai plans, buys and runs digital media for brands and agencies. Media buying across search, social, programmatic, e-commerce, connected TV, audio and out-of-home. Ad operations run by its own team. Media buying automation with OneView, the group's campaign intelligence product, inside every engagement. Senior practitioners run every account. OneView checks every campaign against the client's own plan, every day.
The technology development companyBuild. Connect. Automate. Optimize.
DigiConduit builds custom software and products, connects the systems a business already owns, automates the work that repeats, and optimises results with governed analytics and AI (artificial intelligence). It built OneView for the group, and it works directly with its own clients: agencies, advertising technology companies, publishers, and businesses in any industry whose work runs on data.
Eka, our proprietary intelligence layer, powers OneView. Both are built by DigiConduit. Built by DigiConduit in Hyderabad. Sold and run by AdNexa.ai, inside managed media engagements and on subscription.
Pradeep has 18+ years across media, ad operations, performance marketing and technology, including roles at Google, GroupM and REA Group. He has run businesses above US$30 million and media buying above US$50 million a year. His teams have served 150+ active clients across India, the UK, Australia, Malaysia, the US, Cambodia, Indonesia and South Africa. He founded three businesses before the group.
Shashidhar has 16+ years in media, across WPP Media, Google, Omnicom Media Group and FCB, after an early career in software. At WPP Media he led the programmatic practice for every GroupM agency in India. In New Zealand he built and grew a digital team through a time of heavy change. He leads operations and delivery across the group and is the practitioner behind OneView. He was named in exchange4media's 40under40 in 2024.
Media planning, buying and campaign operations are AdNexa.ai. Software, integrations, automation, analytics and AI are DigiConduit. For the group itself, write to us.
